Of all things that Covid has cancelled, this event isn’t one of them … if anything, it’s expanding. We are further away from practising Empathy Economics than ever … but, it doesn’t need to be this way, and it starts with your choices. Where you put your money really matters. Everything matters.
Black Friday (and all the mania, buzz, and “savings” that come with it) is one of the biggest shopping periods of the year, with many companies extending their sales for way longer than the original day, leading up to and beyond Cyber Monday.
Some well-intentioned “counter-holidays” have emerged from the Black Friday frenzy, including Small Business Saturday and Giving Tuesday. But we’re still being told and sold exactly how (and how much) we are meant to consume.
All in the span of a few days, we are bombarded with deals, specials, and reasons to consume, for US Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday. Then, we’re told to be generous on Giving Tuesday. Eat, shop, shop small, shop online, and then give. While we appreciate the reminder and encourage giving and supporting small, local businesses (and hopefully consciously as well) these positive activities shouldn’t just be relegated to one occasion, it should be woven into everything we do. With every purchase we make, with every dollar we spend, we are casting a vote for the kind of world we want to live in year-round. This is the essence of Empathy Economics.
Before we pull out our wallets and make any purchase, it’s important to consider:
What is it made of? (the materials or ingredients)
Who made it and where? (how are they treated?)
How far did it travel to get to you? (how big is its footprint?)
What is it packaged in? (and where does that packaging go?)
Who am I buying it from? (and what do they support?)
Is it necessary? (is it a need or a want, does it serve a purpose?)
How does it affect all eight dimensions of your wellness? (short and long term)
Grasp this: If you stop buying crap, then the makers will stop making crap.
Black Friday Heroes:
We appreciate REI’s campaign to get people to #OptOutside (no matter the weather, keep moving outdoors – here’s how). Kudos to them for not only giving their employees a paid day off to buck standard tradition of frenzied shopping for time in nature, but also for promoting it with the intention of getting the concept to spread.
We applaud Patagonia’s brilliant “Don’t Buy This Jacket” campaign, in 2016 they pledged to donate 100% of Black Friday sales to grassroots environmental organizations and they are still evolving and inspiring a better kind of capitalism.
Thanks to brands like these, we can all hopefully look forward to new Black Friday trends and everyday trends in years to come.
If you are looking for an item and would like some direction, we have researched so much and consume this way ourselves, and would be happy to share … just send us a note.
Shameless plug: Consider giving yourself and those you care about the gift of Wellness Intelligence. You will be supporting us (a small business with heart) and gifting yourself wellness. As Daniel Epstein of The Unreasonable Group says, “Wellness is the lethal weapon.”